High-profile personal finance commentator and campaigner Martin Lewis has sold his MoneySavingExpert.com website for up to £87m.
It is being bought by MoneySupermarket.com which runs an online price comparison service.
Martin Lewis will remain as editor-in-chief of MoneySavingExpert, which will retain its editorial independence via an agreed editorial code.
The deal will need to be approved by the Office of Fair Trading (OFT).
Martin Lewis said: "This is great news for MoneySavingExpert.com and its users, ensuring, with or without me, the site will be around for many years to come, maintaining our ethos of 'cutting your costs and fighting your corner'.
"MoneySavingExpert.com has become part of people's daily lives, far bigger than the man who founded it, and now is the right time for it to stand on its own two feet."
Under the terms of the deal, Mr Lewis, who started his website in 2003, will receive an initial £35m plus shares in MoneySupermarket.com worth £25m.
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