Friday, 28 January 2011

Working With Facebook for Renewable Energy

I am at the World Economic Forum in Davos, Switzerland, where political, academic, and business leaders from around the world are convening to reflect upon our global development, identify positive progress, and meditate on new global risks and realities. At the top of the agenda is climate change.

Facebook is one of the many businesses here to address key global challenges -- an appropriate player given the company's unprecedented growth and global membership of over 500 million people. Valued at over $50 billion and representing a new era of technology and social interaction, Facebook is just the kind of highly visible, innovative company that can best demonstrate the bold and transformative leadership required to face the global realities being discussed this week in Davos.

I was interviewed at the forum today by Randi Zuckerberg, Facebook's director of marketing. I brought a gift to Randi, who is expecting a child -- a maternity shirt with the message "Facebook: Unfriend Coal" -- offered as a reminder that we need unprecedented cooperation and leadership from corporations, like Facebook, which have the political power, capital, and innovative drive help to stop climate change.

Her response? "We will love having you as a partner for that."

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