Thursday, 6 March 2014

How design can help to solve the UK's energy crisis

It is very easy to sit back and criticise the big energy suppliers, easy to accuse them of ripping the British public off. But surely the answer isn’t ‘big brother’ style regulation or years of tit for tat media haranguing, with the energy companies simply claiming that they are “doing everything they can”.

Can’t a better answer come from placing power in the hands of a fully informed consumer? As a designer, I feel that this kind of solution could come from the principles of design.

Design is finally enjoying its day in the sun: it is rightly recognised as a must have, rather than a nice to have. The recent launch of a website that aims to bring the creative industries together and make it easy for the world to access our world leading sector was launched on the same day that the government announced that the creative industries were worth £71bn to the UK economy.

via How design can help to solve the UK’s energy crisis.

How design can help to solve the UK's energy crisis

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